5 Fresh Content Marketing Ideas for Presentation

It’s been proved that PowerPoint presentations are a powerful and effective content format that is known to significantly enhance the experience of your audience. PowerPoint presentations are very effective by virtue of their being media-rich, sharable on digital media, and SEO-friendly powerhouses that make mere blogging look like a Stone Age technique. Not sure where to begin? Here are five content ideas that work especially well for presentations.

 

 

Storytelling is a proven way to engage your readers. Not sure if your company, product, or idea has a story to tell? Consider a presentation that describes how your concept came to be, the obstacles you personally have faced, or even an interesting historical story that relates to your message in some core way.

 

As an example, take a look at this illustrated presentation, The Ethos3 Story, which was one of the winners of the SlideShare #MyStartupStory contest:

 

 

Studies have shown that 65% of people are visual learners, which makes presentations an excellent place to share your knowledge with the world. What skills do you have that would interest your ideal customer or audience? If the instructions are too lengthy or complex for a presentation, consider adding a link to a longer eBook or post that gives the complete details.

For instance, here is an instructional presentation with brilliant content from Buffer, and presentation design from Ethos3:

 

 

Give your readers a pick-me-up with a presentation filled with helpful quotes, tips for self-improvement, stories that inspire, or even just a series of moving images. These can be topics related to your other content marketing efforts, or just something you feel your audience would enjoy.

 

Here is an example of an inspirational presentation that celebrates the planet we all call home.

 

 

Existing content that you've created for blogs, eBooks, podcasts, and more can be repurposed for a presentation. Be sure to link the presentation back to the existing content. This can be a great way to refresh old content pieces that have been gathering dust on your website.

 

I am an especially big fan of this technique. Here is an example of a presentation repurposed from a long blog post about practicing for a presentation:

 

 

Pick news-related or trending topics where you can offer your unique insights. Make sure that you use plenty of keywords or hashtags wherever you share the presentation to get maximum views while the topic is still relevant.

 

“The Story of Martin Luther King Jr.” was uploaded to SlideShare several days before the Martin Luther King, Jr. holiday.

 

“Halloween interesting facts” and "Thanksgiving day" was uploaded to slidesfinder several days before the Halloween and thanksgiving day celebration.

 

 

Presentations are a powerful content format because slides can be loaded with images, video, hyperlinks, audio and text. Harness the power of presentations by using one of the content suggestions listed above.